Mail Works DI

We PRINT, We MAIL, We INTEGRATE

WHY Mail Works DI for Your Clients?

8-16 touches to the direct mail recipients for a fraction of the cost of a stamp!
Real Time Trackable Results through a personal dashboard making it easier to see attribution and determine ROI.
Omni-Channel marketing that integrates with the power of direct mail for an average 23-46% lift in results over traditional direct mail.
Streamline effective marketing strategies through a single vendor
No lead left behind and no money left on the table!

WHAT is Mail Works DI ?

Mail Works DI is a marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaign while enhancing results through

the integration of digital platforms like Google, Facebook, Instagram and Informed Delivery

Technologies timed and delivered strategically to drive maximum exposure and engagement for

your client's direct mail campaign

SocialMatch

Mail

Tracking

Informed

Delivery®

Call

Tracking

Online Follow-Up

Social Media

Follow up

LEADMatch

ONE DASHBOARD TO SEE IT ALL

Follow along with your direct mail campaign in real time to see the granular analytics and overall effectiveness.

SOCIALMATCH

Pre-match your client’s mailing list to social media accounts and deliver their ads to those people before, during, and after the mailing arrives.

SocialMatch Dashboard

High Level Reporting for Campaign

Granular Reporting By Mail Drop

MAIL TRACKING

Provide your clients with full transparency on when their mail is expected to arrive in homes and confirmation of delivery on scanned mail pieces.

INFORMED DELIVERY®

Consumers signed up with Informed Delivery will receive an email preview of the mail arriving that day. With an interactive campaign, they will see a full color ride along ad and be able to respond to the direct mail with a single click!

~35 million people are signed up with Informed Delivery
Informed Delivery now reaching ~20.2% of the US direct mail population
Sign-ups are increasing by ~1.5 million people per month
86% of people who are signed up open their alerts/emails daily
Informed Delivery has an average of 7-8% click through rate

INFORMED DELIVERY® Dashboard

SocialMatch Dashboard

CALL TRACKING

A dedicated local or toll free number for the direct mail campaign to track calls received. Full demographics including name, address, gender/age range (where applicable) and a copy of the recorded call.

ONLINE FOLLOW-UP

Re-engage website visitors who left without taking an action by reminding them of their interest through retargeting ads on the Google Display Network.

90% of interested people will visit a website before calling

96% will leave the website without taking action...

ONLINE FOLLOW UP Dashboard

Google It!
Website visitors who are retargeted with display ads are 70% more likely to
convert on your website
With retargeting, the percentage of users who return and complete
conversion process increases to 26% (businesses start with an average of 4% website conversion rate)

SOCIAL MEDIA FOLLOW-UP

Re-engage website visitors who left without taking an action by reminding them of their interest through retargeting ads on Facebook and Instagram.

SOCIAL MEDIA FOLLOW-UP Dashboard

The Social Scene
92% of people access social media daily
56% visit multiple times per day, spending 3-4 hrs. per day on Facebook & Instagram alone!
84% access social media via their mobile device
The fastest growing new profile demographic on Facebook is age 65 and up

LEAD MATCH

Identify Anonymous Website Visitors

Know WHO visited the website from the direct mail campaign and what actions they took. Get the postal addresses of unique visitors who were not on the mailing list and retarget them via direct mail