Mail Works DI

We PRINT, We MAIL, We INTEGRATE

WHY Mail Works DI for Your Clients?

  • 8-16 touches to the direct mail recipients for a fraction of the cost of a stamp!

  • Real Time Trackable Results through a personal dashboard making it easier to see attribution and determine ROI.

  • Omni-Channel marketing that integrates with the power of direct mail for an average 23-46% lift in results over traditional direct mail.

  • Streamline effective marketing strategies through a single vendor

  • No lead left behind and no money left on the table!

unnamed

WHAT is Mail Works DI ?

Mail Works DI is a marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaign while enhancing results through 

the integration of digital platforms like Google, Facebook, Instagram and Informed Delivery

7

Technologies timed and delivered strategically to drive maximum exposure and engagement for 

your client's direct mail campaign

unnamed

SocialMatch

unnamed (9)

Mail

Tracking

unnamed (10)

Informed 

Delivery®

unnamed (11)

Call

Tracking

unnamed (12)

Online Follow-Up

unnamed

Social Media 

Follow up

unnamed (1)

LEADMatch

ONE DASHBOARD TO SEE IT ALL

Follow along with your direct mail campaign in real time to see the granular analytics and overall effectiveness.

Screenshot (41)
unnamed

SOCIALMATCH

Pre-match your client’s mailing list to social media accounts and deliver their ads to those people before, during, and after the mailing arrives.

Screenshot (7)
Screenshot (6)

SocialMatch Dashboard

unnamed (8)
Screenshot (44)

High Level Reporting for Campaign

Screenshot (45)

Granular Reporting By Mail Drop

unnamed (2)

MAIL TRACKING

Provide your clients with full transparency on when their mail is expected to arrive in homes and confirmation of delivery on scanned mail pieces.

unnamed (2)
unnamed (1)
Screenshot (9)
unnamed (8)
Screenshot (46)

INFORMED DELIVERY®

Consumers signed up with Informed Delivery will receive an email preview of the mail arriving that day. With an interactive campaign, they will see a full color ride along ad and be able to respond to the direct mail with a single click!

unnamed (3)
  • ~35 million people are signed up with Informed Delivery

  • Informed Delivery now reaching ~20.2% of the US direct mail population

  • Sign-ups are increasing by ~1.5 million people per month

  • 86% of people who are signed up open their alerts/emails daily

  • Informed Delivery has an average of 7-8% click through rate

Screenshot (11)

INFORMED DELIVERY® Dashboard

unnamed (13)
unnamed (14)
unnamed (15)
unnamed (16)

SocialMatch Dashboard

unnamed (17)

CALL TRACKING

A dedicated local or toll free number for the direct mail campaign to track calls received. Full demographics including name, address, gender/age range (where applicable) and a copy of the recorded call.

Screenshot (48)
Screenshot (49)
unnamed (5)

ONLINE FOLLOW-UP

Re-engage website visitors who left without taking an action by reminding them of their interest through retargeting ads on the Google Display Network. 

90% of interested people will visit a website before calling

96% will leave the website without taking action...

Screenshot (15)

ONLINE FOLLOW UP Dashboard

unnamed (12)
unnamed (18)
  • Google It!

  • Website visitors who are retargeted with display ads are 70% more likely to
    convert on your website

  • With retargeting, the percentage of users who return and complete
    conversion process increases to 26% (businesses start with an average of 4% website conversion rate)

unnamed (6)

SOCIAL MEDIA FOLLOW-UP

Re-engage website visitors who left without taking an action by reminding them of their interest through retargeting ads on Facebook and Instagram. 

unnamed (7)
Screenshot (17)

SOCIAL MEDIA FOLLOW-UP Dashboard

unnamed (6)
unnamed (19)
  • The Social Scene


  • 92% of people access social media daily

  • 56% visit multiple times per day, spending 3-4 hrs. per day on Facebook & Instagram alone!

  • 84% access social media via their mobile device

  • The fastest growing new profile demographic on Facebook is age 65 and up

LEAD MATCH

Identify Anonymous Website Visitors

Know WHO visited the website from the direct mail campaign and what actions they took. Get the postal addresses of unique visitors who were not on the mailing list and retarget them via direct mail

unnamed (20)
unnamed (22)
unnamed (21)

LEADMatch Dashboard

unnamed (1)
unnamed (23)
Screenshot (50)
unnamed (25)
unnamed (24)
unnamed (26)

LEADMatch Target Area & Auto-Delivery

  • Set target areas before the campaign starts 
  • Set auto-delivery frequency by quantity of leads or time frame.
unnamed-28
unnamed (27)
unnamed (28)