Mail Works DI
We PRINT, We MAIL, We INTEGRATE
WHAT is Mail Works DI ?
Mail Works DI is a marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaign while enhancing results through
the integration of digital platforms like Google, Facebook, Instagram and Informed Delivery
Technologies timed and delivered strategically to drive maximum exposure and engagement for
your client's direct mail campaign
ONE DASHBOARD TO SEE IT ALL
Follow along with your direct mail campaign in real time to see the granular analytics and overall effectiveness.
Pre-match your client’s mailing list to social media accounts and deliver their ads to those people before, during, and after the mailing arrives.
High Level Reporting for Campaign
Granular Reporting By Mail Drop
Provide your clients with full transparency on when their mail is expected to arrive in homes and confirmation of delivery on scanned mail pieces.
Consumers signed up with Informed Delivery will receive an email preview of the mail arriving that day. With an interactive campaign, they will see a full color ride along ad and be able to respond to the direct mail with a single click!
~35 million people are signed up with Informed Delivery
Informed Delivery now reaching ~20.2% of the US direct mail population
Sign-ups are increasing by ~1.5 million people per month
86% of people who are signed up open their alerts/emails daily
Informed Delivery has an average of 7-8% click through rate
INFORMED DELIVERY® Dashboard
A dedicated local or toll free number for the direct mail campaign to track calls received. Full demographics including name, address, gender/age range (where applicable) and a copy of the recorded call.
Re-engage website visitors who left without taking an action by reminding them of their interest through retargeting ads on the Google Display Network.
90% of interested people will visit a website before calling
96% will leave the website without taking action...
ONLINE FOLLOW UP Dashboard
Website visitors who are retargeted with display ads are 70% more likely to
convert on your website
With retargeting, the percentage of users who return and complete
conversion process increases to 26% (businesses start with an average of 4% website conversion rate)
SOCIAL MEDIA FOLLOW-UP
Re-engage website visitors who left without taking an action by reminding them of their interest through retargeting ads on Facebook and Instagram.
SOCIAL MEDIA FOLLOW-UP Dashboard
The Social Scene
92% of people access social media daily
56% visit multiple times per day, spending 3-4 hrs. per day on Facebook & Instagram alone!
84% access social media via their mobile device
The fastest growing new profile demographic on Facebook is age 65 and up
Identify Anonymous Website Visitors
Know WHO visited the website from the direct mail campaign and what actions they took. Get the postal addresses of unique visitors who were not on the mailing list and retarget them via direct mail
LEADMatch Target Area & Auto-Delivery
- Set target areas before the campaign starts
- Set auto-delivery frequency by quantity of leads or time frame.